The audience for my media product would be mainly young females, who love Hip Hop and the artists. I believe that my media product establishes who the audience is for my product because of the way I presented the elements on the magazine and how I strongly highlighted the conventions within the product so that my target audience would automatically recognize who it was aimed at.
These are the types of audience I hope my magazine will attract.
My target audience will be people who were:
- Brought up in a middle class family, therefore be a regular reader of the magazine.
- Have a social life which includes listening to Hip-hop, 'RnB', Rap and just general Urban music and living the culture.
- Be an avid buyer of musical products such as stereos, iPods, earphones/headphones. This means buying a magazine is just part of the lifestyle of this person.
- They enjoy living the street life as well as having a decent education. This means the person is adapted to the street and city culture, as well as having a successful life.
- Watching TV on a regular basis to keep up with the latest news on favorite artists, as well as celebrities who relate to the Black music industry.
- A person who isn't narrow minded, isn't ignorant, non-racist and accepts all cultures
- Have a strong fashion sense related to the street/urban culture. Includes wearing maybe snapbacks, big t-shirts, baggy/slim fit jeans, jewellery, flashy trainers, anything relating to the Urban scene.
So after summarising a typical reader of my magazine, I decided to specify what kind of audience I want. A magazine company would normally have to choose what kind of audience they want using categories such as age, gender, race, class and religion.
- Age: 16years old all the way to 23years
- Gender: Male and Female (but it will be mostly female)
- Race: Black, Asian, White, Mixed
- Class: Middle class, 'C2', 'D' and 'E' categories mostly.
- Religion: Christian, Muslim, Athiest (any)
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